Why Should Web Site Promote Media Exposure? | Business and ...

Because I?ve worked with so many celebrity entrepreneurs, I?m accustomed to writing Web pages that facilitate media exposure?in print, on the radio, via speaking engagements, on television, and, of course, all over the Internet.You, too, can benefit substantially by adding a single ?For Media Professionals? page to your site that contains links to the following small documents and features:

• Your electronic press kit, or EPK, containing your biography, company history, previous articles, suggested radio-TV interview questions, and contact information, distilled into a PDF file.
• Free prewritten articles that visitors can publish in their newsletter, magazine, or newspaper. (Put multiple articles in a single Microsoft Word file for ease of downloading, but describe them separately on your media Web page.)
• A fill-in form that allows journalists to request an interview or guest appearance.
• A link that lets the media download color photos of you and your products or services (ideal for printing with your prewritten articles).
• A link to your affiliate sign-up page (for e-zine publishers).

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Source: http://www.paulkiritsis.com/2012/12/why-should-web-site-promote-media-exposure/?utm_source=rss&utm_medium=rss&utm_campaign=why-should-web-site-promote-media-exposure

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