Top 10 Email Marketing Tips | Carbonated Interactive

You?ve probably heard that sending out a regular newsletter is good for business, but you might feel a little overwhelmed by all the ?dos? and ?don?ts? of email marketing. It?s a fact though?email marketing remains one of the most effective ways to reach your customers without emptying the cash jars.

Still, you?ve got to treat those emails on your list like gold if you want to keep them around. Here?s a round-up of 10 helpful email marketing tips that you can start implementing today to strengthen and grow your business:

1. Write the kind of content people actually want to read. Serve your customers by always, always fulfilling at least one of the three Es?entertainment, enlightenment or education. You need to offer value before you can sell.
2. Don?t let your emails become your virtual soapbox. Always have something relevant to say. If you start sending emails without purpose or the kind that reeks of look-at-me lingo, your followers will just be making a mad dash for your unsubscribe button. ?Nuff said.
3. Write the kind of subject lines that grab eyeballs and pique curiousity. You?ve got to entice your subscribers to open your e-mail before you can even share your content with them, so make sure every single word of your subject line counts.
4. Get down n? dirty with spam rules. If you get a lot of unsubscribes or people reporting you as spam, your e-mail tool is probably going to go on and lock you out of their system. Avoid this! For a full list of spam trigger words, see:
   The Ultimate List of Email SPAM Trigger Words
5. Make your content shareable. When your followers feel inspired to ?like? and ?retweet? the bejeezus out of your stuff, they?ll be spreading the word FOR you. You want that, right? Make it easy as pie for your subscribers to share your emails. Always include a link to the HTML version and consider adding Twitter and Facebook links to your emails as well.
6. Take your email reports to heart. Most email providers offer free analytic tools. You NEED to do this (no ifs, ands or buts) if you?re going to optimize your email marketing. Find out what topics your subscribers are eating up so you can give them more of it. See something that isn?t working? Tweak it or ditch it!
7. Never underestimate a solid call to action. And make sure every piece of email marketing you send out has one. If you?re having trouble coming up with yours, just ask yourself: What?s the goal of my newsletter? What do I want my recipients to do? Then simply ask them to do it. Remember: Your subscribers aren?t mind readers. Give them a light push in the right direction.
8. Timing is everything. People generally don?t check their email over holidays. Targeting businesses? Then you?ll want to avoid Mondays, when business owners are short on time because they?re too busy addressing the week?s to-do list. (Or Fridays when all they?re thinking about is happy hour.) Send your e-mail during business hours and take note of time zones.
9. Don?t get too cutesy or wishy-washy in your subject line. Make sure your subscribers know who you are, so they don?t assume your email is just another spam letter raiding their inbox. Always include your brand in the from line and your subject line.
10. Edit and test. Then rinse and repeat!

Try putting some of these tricks into action the next time you send out an email to your customer base and let us know how it went! We?d love to hear about what worked for you and what you?re still having trouble with.

Source: http://www.carbonatedinc.com/blog/internet-marketing/top-10-email-marketing-tips/

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